Some brands elevate brand identity to an art (think Apple, LEGO, or Levi’s ). Some brands make it their entry into the playing field (think Warby Parker or Casper ). Others struggle because they don’t know who they are or don’t know how to communicate it effectively.

(The truth is too many brands fall into this camp.) Super sume pro hanging on stage 2 how to# Regardless of where you fall on that spectrum, one thing is certain. If you want to be a competitive and successful company, crafting a strong brand identity is mandatory. When you create a brand identity, you’re basically building a toolbox of visual elements to help you communicate effectively. If you create a wider variety of content (or plan to), you may also design additional elements to express your brand across mediums, including: Regardless, every brand needs a basic identity, which includes three core elements: This can be basic or extensive it all depends on your brand’s needs. The good news is you don’t have to design everything all at once. If you don’t have a ton of resources (or don’t know what your future needs will be), start with the basic logo, color, and typography. You can build out additional elements as you need. Having a brand identity on paper doesn’t mean your identity is good or effective. To truly succeed, you need to build a brand identity that is… Even if you design every element needed, it may not help you achieve your long-term goals.Ī strong brand identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers).

Distinct: It stands out among competitors and catches people’s attention.

(Consider Apple: The logo is so memorable they only include the logo-not their name-on their products.)

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